Foundry is a visual effects software company whose products are used in award-winning movies and TV shows for companies like Netflix and Disney.
A leader in the media and entertainment industry, the biggest job for brand and marketing was ensuring we maintained that position and kept competitors at bay. One of the ways to do this was to strengthen brand connection and clearly showcase the benefits of the suite of products Foundry had to offer. It is a complex multi-product organisation with advancements in technology that go above most peoples' heads. Showcasing the magic that the software can create was the best chance we had to build connection.
Showreel videos showcased the plethora of amazing content created using Foundry software. The messaging carefully crafted to present the company's vision and mission. Music was uniquely composed to create a balance of technical (contemporary beats) and artistry (classical well known tracks).
Foundry 2019 showreel
Foundry 2020 showreel
Foundry 2021 - 25 year anniversary
Foundry Nuke in animation case study
The biggest challenge for a software company is showing something tangible without simply showing the UI which can feel too technical and cold at times. The visual style of the Foundry brand is unique and always strives to strike the balance between technical and futuristic with creativity and artistry to reflect our commitment to both parts of our customers' focus - innovation and creativity. Examples below of visual brand assets created to promote the suite of products, all working together under one visual identity but with enough differentiation to communicate each products' unique offering.
