TransferWise (now Wise) brand campaigns
As a cheaper alternative to traditional banks for transferring money abroad, the job for TransferWise was to disrupt the financial sector by waking everyone up to hidden fees and high exchange rates.
This first brand campaign for the company had a goal to raise awareness of TransferWise being a better, cheaper alternative by drawing attention to the fact that people's banks were taking too much of their money. Visuals and headlines show 'That Moment' you realise how much money you are losing when you transfer YOUR money abroad. Currency in typography also used to 'less overtly' describe the verbal reaction one might have when the penny drops - the campaign was intended to shock and grab attention.
A combination of outdoor ads in major cities across the UK, print ads in newspapers, a TV ad and plenty of PR and social to bolster, the success of the campaign in the UK paved the way to launch the same campaign in the US too.
TV ad
London Underground poster
London Underground poster
Outdoor poster
Tube poster
Tube poster
Outdoor poster
Cleaning up the banks and their hidden fees PR stunt
Encouraging people to 'wake up to hidden fees'
